DISCOVER LIFE SAFELY
Over 30 years ago, our little yellow BABY ON BOARD® sign became a badge of pride for new parents. Soon after, we launched the first true collection of home safety products and established ourselves as the leader in child safety. This role has grown over the years as we continue to introduce new and innovative products to parents, consistently giving you the power to keep your children safe.
Safety 1st® makes your baby’s safety our first priority by providing an wide range of indoor and outdoor baby gear, health and grooming essentials as well as travel accessories to give parents peace of mind in all stages of development.
Safety 1st® products are designed by child health care professionals with the child's needs and the parent’s expectations in mind by identifying essentials for children to discover life safely.
Helping Parents through all their first.